Project by
Ly Hoang Thi
Ly Hoang Thi
UI Design
UI Design
Concept & Information Architecture
Concept & Information Architecture
Katherine Ly
Katherine Ly
UX Research
UX Research
Visual Identity & Branding
Visual Identity & Branding
Ivo Herrmann
Paul Thiele
Ivo Herrmann
Paul Thiele
Consulting & Supervision
Consulting & Supervision
Flexible. Young.
And just a little bit better.
About
About
BAföG (abbr. Bundesausbildungsförderungsgesetz) is a form of financial aid offered by the German government, specifically for students. It is loan, meant to aid those who may not have the financial means to fully support themselves for the duration of their education. Inevitably, BAföG is also tied to a lot of German bureaucracy
BAföG (abbr. Bundesausbildungsförderungsgesetz) is a form of financial aid offered by the German government, specifically for students. It is loan, meant to aid those who may not have the financial means to fully support themselves for the duration of their education. Inevitably, BAföG is also tied to a lot of German bureaucracy
Solution
Solution
This project aims to rethink the BAföG application process by simplifying and combining all necessary steps into one app. To fit the target group of primarily young adults, the new BAföG digital app gains a new visual identity as well.
This project aims to rethink the BAföG application process by simplifying and combining all necessary steps into one app. To fit the target group of primarily young adults, the new BAföG digital app gains a new visual identity as well.
Methodology
1 Research
2 Define
3 Design
Current State
Analysis
Benchmarking
Interview
Persona
User Journey
How might we...
Brainstorming
Synthesis of ideas
User Flow
Sketches
Wireframes
Visual Identity
Design
Iteration
Prototyping
Branding
Mash-Up!
Mash-Up!
At the core of our redesign lays the combination of different services or tools that aren’t usually found in the traditional act of filling out forms.
We have incorporated 3 key prospects:
At the core of our redesign lays the combination of different services or tools that aren’t usually found in the traditional act of filling out forms.
We have incorporated 3 key prospects:
+
+
Tracking
Gamification
Work /
planning tools
+
+
Tracking
Gamification
Work /
planning tools
Typography
H1
Monument Extended
Ultrabold
48 pt
B1
Inter
Bold
16 pt
H2
Monument Extended
Regular
32 pt
B2
Inter
Medium
16 pt
H3
Monument Extended
Regular
20 pt
B3
Inter
Regular
14 pt
Color
HEX
00EE87
HEX
F191FF
HEX
B4FA63
HEX
252D31
HEX
2692FB
HEX
7552FF
Current State
Current State
Branding
Branding
Design
One-time verification
Verify your identity via BundID by holding your ID card to your smartphone.
Verify your identity via BundID by holding your ID card to your smartphone.
Digitized forms
Fill out and submit your application form on your phone. Anytime and anywhere .
Fill out and submit your application form on your phone. Anytime and anywhere .
Keep track of your progress.
Keep track of your progress.
Tracking
Referral for parents
Referral for
parents
Send referral code to your parents for form 3.
Send referral code to your parents for form 3.
Scan, upload and store your documents directly from your phone.
Scan, upload and store your documents directly from your phone.
Data upload
Payout prediction
Get preview of the potential payout amount after submitting your application.
Get preview of the potential payout amount after submitting your application.
An overview of all necessary forms in bite sizes.
An overview of all necessary forms in bite sizes.
Missions
Problems
Problems
Poor digital execution of the webform
Poor digital execution of the webform
Lacking transparency
Lacking transparency
No overview of the documents
No overview of the documents
Overall overwhelming application experience
Overall overwhelming application experience
Methodology
1 Research
2 Define
3 Design
Current State
Analysis
Benchmarking
Interview
Persona
User Journey
How might we...
Brainstorming
Synthesis of ideas
User Flow
Sketches
Wireframes
Visual Identity
Design
Iteration
Prototyping
Branding
Color
HEX
00EE87
HEX
F191FF
HEX
B4FA63
HEX
252D31
HEX
2692FB
HEX
7552FF
Typography
H1
Monument Extended
Ultrabold
48 pt
B1
Inter
Bold
16 pt
H2
Monument Extended
Regular
32 pt
B2
Inter
Medium
16 pt
H3
Monument Extended
Regular
20 pt
B3
Inter
Regular
14 pt
1 Research
Current State Analysis
Benchmarking
Interview
Methodology
2 Define
Persona
User Journey
How might we…
Brainstorming
Synthesis of ideas
User Flow
3 Design
Sketches
Wireframes
Visual Identity
Design
Iteration
Branding
Prototyping
Color
HEX
00EE87
HEX
F191FF
HEX
B4FA63
HEX
252D31
HEX
2692FB
HEX
7552FF
Typography
H1
Monument Extended / Ultrabold / 48 pt
B2
Inter / Medium / 16 pt
B1
Inter / Bold / 16 pt
H3
Monument Extended / Regular / 20 pt
H2
Monument Extended / Regular / 32 pt
B3
Inter / Regular / 14 pt
Design
One-time verification
Verify your identity via BundID by holding your ID card to your smartphone.
Digitized forms
Fill out and submit your application form on your phone. Anytime and anywhere .
An overview of all necessary forms in bite sizes.
Missions
Keep track of your progress.
Tracking
Scan, upload and store your documents directly from your phone.
Data upload
Payout prediction
Get preview of the potential payout amount after submitting your application.
Referral for parents
Send referral code to your parents for form 3.
Project by
Ly Hoang Thi
UI Design
Concept &
Information Architecture
Katherine Ly
UX Research
Visual Identity & Branding
Ivo Herrmann
Paul Thiele
Consulting & Supervision