Rethinking pregnancy.
Rethinking pregnancy.
freeya
freeya
About
About
freeya is your companion for a more seamless pregnancy.
freeya is your companion for a more seamless pregnancy.
Solution
Solution
Freeya (stylized as freeya) is a service aiming to minimize effort and stress during pregnancy through digitizing exam processes and offering personal autonomy.
It serves as a tool to mitigate shortage of medical professionals in rural areas and to give people access to medical assistance.
Freeya (stylized as freeya) is a service aiming to minimize effort and stress during pregnancy through digitizing exam processes and offering personal autonomy.
It serves as a tool to mitigate shortage of medical professionals in rural areas and to give people access to medical assistance.
Challenges
Challenges
One of the first challenges the team aimed to overcome is the lack of existing infrastructure in the telemedicine space. The demand for the digital expansion in the medical field, particularly in gynecology, has grown a tremendous amount post-Covid 19.
To find footing within telemedicine itself has also proven itself to be a big challenge. How does it work? Who is supposed to pay for the fees?
One of the first challenges the team aimed to overcome is the lack of existing infrastructure in the telemedicine space. The demand for the digital expansion in the medical field, particularly in gynecology, has grown a tremendous amount post-Covid 19.
To find footing within telemedicine itself has also proven itself to be a big challenge. How does it work? Who is supposed to pay for the fees?
Methodology
1 Research
2 Define
3 Design
Expert Interview
Competitor Analysis
How might we...
Brainstorming
Cultural Probes
Synthesis of ideas
Workshop
Sketches
Wireframes
Design
Iteration
Prototyping
Methodology
Expert Interview
Competitor Analysis
How might we...
Brainstorming
Cultural Probes
Synthesis of ideas
Workshop
Sketches
Wireframes
Design
Iteration
Prototyping
1 Research
2 Define
3 Design
Cultural Probes
Cultural Probes
As a qualitative method of research, the team has developed a set of cultural probes surrounding the topic of pregnancy and its associations. The set has then been sent to our recruits, consisting of pregnant people living in rural areas.
As a qualitative method of research, the team has developed a set of cultural probes surrounding the topic of pregnancy and its associations. The set has then been sent to our recruits, consisting of pregnant people living in rural areas.
Workshop
Workshop
In order to gain some personal insights into the minds of the people affected, we have invited the participants to a workshop to complete a set of tasks and discuss the results. The goal is to close the gap between medical professionals, designers and the future users and to develop an understanding for each other.
In order to gain some personal insights into the minds of the people affected, we have invited the participants to a workshop to complete a set of tasks and discuss the results. The goal is to close the gap between medical professionals, designers and the future users and to develop an understanding for each other.
Guidelines
Guidelines
Based on the consultation of an expert in the field of gynecology, we have been able to crystallize the primary functions of our service and further test the feasability of our product based on maternity guidelines.
Based on the consultation of an expert in the field of gynecology, we have been able to crystallize the primary functions of our service and further test the feasability of our product based on maternity guidelines.
Design
Rent all the devices you need with a few taps.
Rent all the devices you need with a few taps.
Subscription model
Subscription model
Appointments
Appointments
Receive reminders of all your check-ups and appointments.
Receive reminders of all your check-ups and appointments.
Individual manuals and instructions
Individual manuals and instructions
Help
Help
Transfer your results from your smartphone
Transfer your results from your smartphone
Measure
Measure
Receive an evaluation from your doctor to the app.
Receive an evaluation from your doctor to the app.
Evaluation
Evaluation
Keep all of your data in one place
Keep all of your data in one place
Stay on track
Stay on track
Share your information with people you trust
Share your information with people you trust
Stronger together
Stronger together
Project by
Project by
Ly Hoang Thi
Maria Giannisi
Jacky Grob
Ayleen Gabriel
UX Research
Recruiting
UI Design
Henrike Banse
Medical Expert
(Gynecology)
Reto Wettach
Consultation
Ly Hoang Thi
Ly Hoang Thi
Maria Giannisi
Maria Giannisi
Jacky Grob
Jacky Grob
Ayleen Gabriel
Ayleen Gabriel
UX Research
UX Research
Recruiting
Recruiting
UI Design
UI Design
Henrike Banse
Henrike Banse
Medical Expert (Gynecology)
Medical Expert (Gynecology)
Reto Wettach
Reto Wettach
Consultation
Consultation
A co-operation between
A co-operation between
1 Research
Expert Interview
Competitor Analysis
Methodology
2 Define
How might we…
Brainstorming
Synthesis of ideas
Workshop
Cultural Probes
3 Design
Sketches
Wireframes
Design
Iteration
Prototyping
Rent all the devices you need with a few taps.
Subscription model
Appointments
Receive reminders of all your check-ups and appointments.
Individual manuals and instructions
Help
Transfer your results from your smartphone
Measure
Receive an evaluation from your doctor to the app.
Evaluation
Keep all of your data in one place
Stay on track
Share your information with people you trust
Stronger together
Design